Automation of decision making on a loan application involves the customization of rules for a comprehensive analysis of a potential borrower: social and demographic factors, financial state, history of relations with the creditor, credit history quality, profile in social networks and many others. Consideration of all these factors requires the application of Neoflex project experience on interaction with the majority of the known information sources, and providing of uninterrupted operation of high-loaded loan conveyors, at peak load of tens of thousands applications per day.
The work with the bank’s customer base is both a part of cross-selling of credit and other products and an element of risk control and management procedures. Regular analysis of the customer, getting of the credit bureau triggers upon significant events such as withdrawal of a substantial credit at another bank, overdue indebtedness, etc. opens up ample opportunities for a prompt response to events. Specifically, optimization of a customer’s credit card limit enables the reduction of potential credit losses, while the increase of the limit or an accepted new credit offer made to a customer owning a large deposit, provides an increase of income and improvement in customer loyalty. Neoflex offers to the business user a convenient toolbox for monitoring their customer base and credit portfolio, helping mitigate risks and increase sales.